Not long after HMV's stock market listing, Beechwood, (the agency I founded and ran with my business partner, John Wood) was asked to re-pitch for the business as a new marketing director and managing director had come in to the company.
But a recent exit of a short-term venture capital partner, and a significant share buy back by Kaspersky ownership means that the initial idea of listing shares has been shelved.
The company has been a featured Google Shopping partner and deploys technology to help merchants maximize sales and Return On Ad Spend (ROAS) with Product Listing Ads (PLAs), which has become an increasingly important channel for merchants.