As the book's title suggests, it may indeed be most appropriate to think of this listening process as a kind of magic.

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Customer interaction through social media is a continuous process of listening, engaging and monitoring and so the content continues to be king.

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But what we are doing is going to through a genuine process of listening to the feedback from the consultation exercise, assembling the data and the information, as everyone would expect us to do and I'll make announcements once the cabinet has considered these issues, later on this year and that's the normal orderly process of government, that the SNP government goes through, moving forward.

BBC: John Swinney interview transcript

When his investors requested that the next tranche of financing be contingent on the company running the Nail It then Scale It process, it created a crisis that drove Greg to stop selling and start listening to the customer and understand what was missing in order to break through the barrier of customer adoption.

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To explain the creative process would just be to give me a lot more competitors, if anybody is listening to this.

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Because I think it will be a good educational process for people to weigh the arguments about the relative merits of the bill instead of listening to millions of dollars' worth of insurance industry ads that have been put out there or whatever pundit on the left or the right is saying about these different issues.

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