But how do you get people to listen to classical music in a profoundly non-classical age?

ECONOMIST: Classical music: Reports of its death are exaggerated | The

Apple users were more likely to listen to public radio and classical music, while Android users were into conservative talk and Spanish-language programming.

FORBES: TuneIn Says Apple, Android Are Different -- When It Comes to Music, Radio

They did not own a piano, but his father had a gramophone and a collection of classical music records to which the young Davis would listen avidly.

BBC: Obituary: Colin Davis

No wonder they listen to other music: because it seems to have all the passion that classical music must lack.

BBC: Classical concert crowds 'falling away'