Since most customers listen to and trust peers more than advertising and collateral, a glowing recommendation is incredibly powerful in sustaining customer loyalty, building equity in your brand, and strengthening your community.

FORBES: Why Social Media Is One Of The Best Ways To Keep Your Customers Happy

Your message will be shared among people who trust and listen to one another a lot more than they trust commercials.

FORBES: The Movement is the Medium

And we recognize that with this trust comes the responsibility to listen, and listen we will.

FORBES: Remarks of Rep. John Boehner, Presumed Next Speaker Of The House

It was the board which took the decision to pursue a cost-cutting drive to achieve foundation trust status and it was the board which refused to listen to the complaints of patients and - at times - staff.

BBC: Stafford Hospital report: At a glance

That dynamic develops these soundly fundamental relationships of trust, they are trying to help us and we are there to listen and craft something for them.

FORBES: New York's FinTech Innovation Lab Links Startups To Big Banks

Through my years in management, I've found four tools that have allowed our employees to improve their ability to interact better with customers: We (1) trust our employees, (2) communicate with them, (3) listen to them and (4) explain rather than convince.

FORBES: Sales Leadership