List your differentiators that make it compelling for the Buyer to purchase.

FORBES: Customer-Centric Messaging Just in Time for Sales Kick Off

By the time the buyer contacts a sales person, they have a specific list of questions and a price they are willing to pay.

FORBES: Customers Don't Read the Yellow Pages Anymore

But buyer beware: These compilations are as helpful as a list of America's top vacation spots that omits everything west of the Mississippi River.

FORBES: All Preferred Lists Are Not Created Equal