Palm, for example, has disappeared from the list because the brand has, well, ceased to exist.
Google tops the list as the brand making the most powerful connection with consumers across the globe, according to the third annual Cultural Traction report from Added Value.
This category now tops consumers' "least wanted" brand list.
Add these to your brand check list, and in turn, you will empower consumers to incorporate your brand into their lifestyle and into their own social conversations.
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Audi's great diesel vehicles--the A3 TDI and Q7 TDI--didn't make the cut for our list (the luxury brand name carries a hefty price premium, though Mercedes-Benz was able to break through that ceiling).
Switzerland tops the list as the best country brand globally, according to the Country Brand Index, out today from global brand consultancy FutureBrand.
Before you brand anyone on this list as disingenuous, there are several factors you must consider.
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Consumers expectations for social, emotional, and electronic connections turned brands like Apple, Amazon, Samsung, YouTube, and Twitter into the big leaders on the 2012 Brand Keys Loyalty Leaders List.
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We looked at one list and we saw 39 name-brand, large mega-billion-dollar funds, all of which lost 10 percent or more in September.
The list of winners includes some big global brand names, such as Sweden's Volvo , which makes heavy trucks--Volvo's auto business was sold to Ford Motor (nyse: F - news - people ) in 1999--and gained 68%.
"It is not helpful for a retailer or brand to simply publish a list of factories they no longer work with, " said Richard Locke, a professor of political science and management at the Massachusetts Institute of Technology, who is working on several projects related to globalization and labor standards.
Interbrand, a leader in brand management, has released a list of the Best Global Green Brands 2011.
Click here for the full list and gallery: 10 Cars With The Most Brand-Loyal Buyers.
Perhaps you could add Oprah to the list of farewells, given she became almost a brand ambassador for Australia in her final season.
Branson, who is 53 and first landed on our Billionaires list in 1992, famously parlayed his popular Virgin brand into an empire that includes airlines, retail stores, wireless services and soft drinks.
One of the most important factors in whether a brand will hit the best-seller list is whether it solves a real problem for consumers, meets a genuine need, or makes life better in some appreciable way.
This list harkens back to the incomparable importance of consistency in brand management.
Sticking to the entertainment category, but scaling down a bit in screen size, let me move on to another brand that, because of the laser focus on its brand idea, remains on the consumer hit list, Mad Men.
At its recent introduction of the Rezound, the company crowed that it had been named the best-selling smartphone brand in the US in Q3 and that it was the leader in 4G smartphones. (The NPD Group, my employer, supports the second claim but not the first.) HTC also noted that it had cracked the Interbrand 100 list of best global brands after only five years of brand promotion.
Another jeans brand with a similar Americana image also made our list Wrangler Jeans at number 7, which also saw revenue increase 7% domestically and even higher internationally.
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The Phoenix Suns Gorilla (No. 5 on our list) was the first to be noted for an athletic brand of NBA mascot, his dunks showing up on ESPN highlight clips and even on Good Morning America.
The Forbes list of the 400 Best Big Companies contains 24 insurers, including such brand names as State Auto Financial, Chubb, MetLife and Hartford Financial Services.
Vivaldi Partners, a marketing consulting firm based in New York, recently put together a list of the 20 best growth brands for Forbes (see: " Brand Values").
When I wrote a Forbes profile on Sara Blakely last year, I included a long list of competitors that have flooded the market since she launched her Spanx shapewear brand in 2000.
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As a star's shelf life becomes ever shorter, her challenge is to extend hers by leveraging her celebrity into an enduring brand which, if well tended, will keep her on our list for years to come.
Loaded down with every conceivable fact and figure about the car, provided with a plethora of features and benefits, it was up to him and his team to cull from this laundry list the one simple, meaningful thing on which they could build a sustainable brand promise.
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Will schools ask their teenage players to provide a list of authorized outsiders and actually investigate the relationships to protect these teenagers and the brand?
Look at fellow diva Jennifer Lopez, who ranks No. 12 on our list this year, but whose ambitious marketing plans may soon stretch the J-Lo brand tighter than her Hilfiger hipsters.
Add to that the exclusivity of these products that makes consumers associate a brand with that specific retailer and it makes it hard not to include Sears on a list of retail visionaries.
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