Mr Willberg keeps costs down by being close to the delis and liquor shops that are big users of ice.

ECONOMIST: Business in America

Winter coats are on loan with the hefty 65 shekel cost of admission, and the ice bar serves a full selection of liquor to provide a little liquid warmth.

BBC: A holy city made of ice

But for those who have lived through the Enron era, it will be hard to erase images of L. Dennis Kozlowki 's lavish party in Sardinia, complete with an ice replica of Michelangelo's David dispensing liquor from his .

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