Unilever designed a Lipton Tea-branded new year's message to send to friends that was used by 130m Chinese, for example.

ECONOMIST: Consumer goods

But the purveyor of Lipton iced tea, Elizabeth Arden makeup and Degree antiperspirant--each a hugely successful brand in the U.S.--is hungry for more Yankee dollars.

FORBES: Name Game

Celestial Seasonings (part of Hain Celestial) and even Lipton (part of Unilever) are elbowing their way into the deluxe tea business.

FORBES: Tea Party