When she realised she would never be Linnaeus or Mendel, or even an ocean-going naturalist like Darwin, she turned her back on biology and became a storyteller instead.

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It may be that they belong to some as-yet-uncharacterised group of viruses (entities classified outside Linnaeus's system, since there is no agreement about whether they are alive or not).

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This group, the Rattus rattus identified by Linnaeus when he started to classify the natural world, later hit Africa, the Americas and Australia, arriving on the ships of European colonists.

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Two centuries after Carl Linnaeus invented the system now used to describe it, and a century after Charles Darwin worked out what causes it, the ability of that diversity to surprise is still staggering.

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Linnaeus the economist would have known that instinctively.

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The company organizes its products into nature- and literature-inspired collections, such as the plant-based Linneo (named after Carl Linnaeus, the father of taxonomy) or South American cedar-heavy Borges, named after surrealist Argentine writer Jorge Luis Borges.

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After all, Europe was home to some of the most revered naturalists of all time, including Britain's Charles Darwin and Sweden's Carl Linnaeus, the biologist who popularised the Latin naming system for every species on Earth.

BBC: Magazine