In other words, users will be able to invite groups of friends from their e-mail accounts or Facebook profiles and link their buzz.com activity to those sites rather than replicating their social-networking networks on buzz.com.
According to the claims, hearing aids worn by at least two users will work in tandem with a personal computing device to identify user identities, establish a communication link and then swap profiles -- not a list of likes and dislikes, but dynamic audio settings.
While deploying profiles is common at the enterprise level, encouraging users to click a link in an email to download a new profile for their phone may be educating users to perform risky behaviors.