When they first hung their shingle in 1992 (producing record sleeves and soon undertaking the branding of Yohji Yamamoto's just-debuted Y's line), graphic design was an almost arbitrary choice.
Paul was calling to check my interest in an assignment: predict the future of customer service in light of Gen Y and social media and then, draw a line in the sand in the form of the date by which this new service model should be in place.