By transforming complex application and infrastructure entitlements into a simple business view of access across the enterprise, this type of approach provides the line of business with full visibility of access to their applications, and allows businesses to provide the context required to make the most efficient and effective identity and access management decisions.

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"The groups then set up what looks like a genuine BT team working on a line with vans, barriers and high visibility jackets, " Pc Baldwin said.

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Instrument approaches are those in which pilots use cockpit displays to line up their aircraft with the runway when visibility is low.

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Having that direct line to the corner office can give a CDO more power and visibility, says Kevin Oakes, who heads the institute.

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Though it said the market's enthusiasm for Facebook isn't out of line, Morningstar cited several near-term challenges facing the company, including regulatory risk, privacy concerns and visibility into advertising return on investment.

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