The developments are reportedly right in line with the US government's Vehicle Infrastructure Integration (VII) Initiative, and we're sure officials are mighty proud of the E-Flare, which provides optical and acoustic warnings coupled with a force-feedback gas pedal, and E-Horn, which accepts incoming warning signals from emergency vehicles and alerts the driver via (presumably distracting) in-cabin lights and sounds.
He asked whether Sherlock was "built in" to the operating system - an understandable line of questioning in view of Microsoft's "integration" of Internet Explorer into Windows - but it misfired badly.
Nokia has redefined itself with its Lumia line of smartphones that operate Windows Phone 8, which offers a unique approach to user interface and social network integration.
While the graphics and game line-up will still probably be the most important factor for success in the next generation gaming consoles, integration of other entertainment options is obviously going to be a very big deal.