But instead of solidifying his base in golf sandals, Bathum is plunging into line extensions.
It will soon launch line extensions to leverage interest in white pasta sauces.
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But instead of solidifying his base in golf sandals, now carried in 2, 500 shops, Bathum is plunging into line extensions.
This segment has seen declines amongst its core brands and is only seeing pockets of growth from newly introduced line extensions.
When companies are under economic stress, line extensions may become an attractive way to keep revenue flowing, drawing resources away from innovative, more important work.
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Its debt amounts to 51.4% of its equity, and that gearing is expected to balloon to 70% after major line extensions are built by end-2002.
Branding experts said the lack of a new name is potentially confusing, given the fact that Apple has given new names or tweaks to line extensions before.
New products, books, line extensions and a budding retail partnership.
Mr. HANFT: There had been, at that point, a lot of brands that had, as we call it now, line extensions and other ways to get their product out there.
As with many successful brands, too many line extensions.
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Moreover, less than a third of new drugs these days are first or second in their class and it is hard to charge blockbuster prices for the mediocre medications and line extensions that make up the rest of the new products.
Its other branding touch points, from its extra-large cup and fresh, shiny packaging, to the inventive flavors like pomegranate and pineapple, to its line extensions like Chobani Champions for kids and Chobani Bites, small 100-calorie cups perfect for a quick, delicious snack, are consistent with its promise.
China has long-term plans for more extensions of the line, to Nyalam on the border with Nepal and to Dromo near Bhutan and the Indian state of Sikkim.
One premier feature is Google Voice extensions, which means that if I make a call from my Ooma line, the person I call sees my Google Voice number instead of my Ooma number.
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