The bottom line is that an elevator pitch is extremely important and worth taking the time to develop so it is easily understood and projects exactly what it is that you do.

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Whether you have an elevator speech, a tag line or a mission statement, you better make it clear very early on why you are different from the thousands of other advisors out there.

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BlinkFeed is meant to give you bits of information as you glance down at your phone in line at the coffee shop or while in the elevator.

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