He asked whether Sherlock was "built in" to the operating system - an understandable line of questioning in view of Microsoft's "integration" of Internet Explorer into Windows - but it misfired badly.

BBC: USA versus Microsoft: the third week

While the graphics and game line-up will still probably be the most important factor for success in the next generation gaming consoles, integration of other entertainment options is obviously going to be a very big deal.

FORBES: Xbox Video And Music Apps Pass Up Online Gaming For The First Time