Chu is promoting his own Lincs brand while designing and managing brands for others, including Jack Nicklaus.

FORBES: 25 Influential Chinese In Global Fashion -- 2010 (Full List)

Last year Dougie Hern, from Spalding, Lincs, told the BBC that he was just a 21-year-old naval cook when he was caught up in an explosion.

BBC: Veterans' long battle for nuclear tests' compensation

Nigel Morris and George Rock of Ingleby Barwick, near Stockton, along with a Lincs and a Welsh rower, are hoping to finish the 2, 500-mile trip in 55 days.

BBC: NEWS | UK | England | Tees | Rowers' bid to beat world record