Seth pioneered permission marketing, nurtured our tribal instincts and dared us all to become intrepid linchpins (among other things).

FORBES: Seth Godin Pokes the Box

The spill, though at last contained, has done serious damage to two linchpins of the south-eastern Louisiana economy: oil and fishing.

ECONOMIST: New Orleans five years after Katrina

Long-time advocates for the customer, marketers know how to build relationships with buyers, and now that social and mobile channels have ushered in the era of the empowered consumer, CMOs and their teams have become the linchpins that help companies stay relevant.

FORBES: CMOs Are Now Sticky . . . Here's Why