That fear has combined with the boomer generation's experience of limitless choice, whether of which television channel to watch or what type of mustard to slap on a sandwich.
And with an limitless number of tracks there's no risk of running out of material.
British singer-songwriter Ed Laurie is one of the many musicians who's benefited from the limitless possibilities of Internet exposure.
Greene said Fry's "extraordinary and limitless talents" would be an asset to the theatre, which is currently home to a production of The 39 Steps.
Watson has been coaching in China for the last decade and has been working with Ye since he was nine, describing the teenager's potential as "limitless".
In the spring of 2000, when stocks were hitting all-time highs and trading volume seemed limitless, the problem for Wall Street's titans was that upstarts were gobbling up a lot of the spoils.
"DivX TV revolutionizes the television experience by giving consumers quick and easy access to a virtually limitless universe of online content, and it's as simple to operate as changing channels with a remote control, " said Kevin Hell, CEO of DivX, Inc.
ENGADGET: DivX unveils its new form as online video-to-TV enabler
The Earth's need for forests to soak up carbon emissions is almost limitless.
Limitless fiber-optic capacity will slash transmission costs over the world's networks.
And some, especially in America, have argued that the supposedly limitless supply of African crude is the key to reducing the West's over-dependence on politically risky Middle Eastern supplies.
Asia's appetite for delicacies like sea cucumbers and sharks' fins seems limitless.
"The expansive selection of channels from FiOS TV and on-demand content from Verizon's Flex View library further strengthens LG's Smart TV platform, giving consumers of all ages a virtually limitless amount of entertainment on TVs, Blu-ray players, PCs, even tablets and phones, " said Samuel Chang, vice president, Smart TV and Innovation, LG Electronics USA, Inc.
ENGADGET: Verizon FiOS brings its live TV streaming app to LG Smart TVs
With George Best as its icon Manchester United was on its way to becoming eventually the country's football superpower, challenged these days only by Chelsea, which can call on seemingly limitless amounts of Russian money, and Arsenal, with its French manager and stars.
Driven by a tremendously talented creative team, Lucasfilm's legendary Star Wars franchise has flourished for more than 35 years, and offers a virtually limitless universe of characters and stories to drive continued feature film releases and franchise growth over the long term.
ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies
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