As it currently stands, the UN Framework Convention on Climate Change has set a target of limiting the rise in global mean temperature to 2C (3.6F) above pre-industrial levels.
But it seems Apple might have to foot a part of the subsidy bill and take a hit on margins for such a contract to happen. (see Apple Faces China Mobile-Sized Stumbling Block Limiting China Upside Potential) Penetrating China could mean long-term margin pressures as well as the company seeks to compete against the rapidly growing Android market, mitigated to an extent by the carrier subsidies.
Every smart entrepreneur needs to realize that trying to treat every customer the same, with limited resources, may mean that you are treating them all poorly, or at least limiting your own growth.