Citi also likes blue-chip stocks with free cash flow yields that are considered not especially risky due to the valuation in credit markets.

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But the sizzle can enliven its musty mainline business of running computer systems, call centers and data-entry operations for the likes of ChevronTexaco and Blue Cross Blue Shield.

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Specialty clothing line Paper Crown, set to debut this summer, has already been courted by the likes of Fred Segal, Planet Blue and Nordstrom.

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"Wish You Were Here" director Kieran Darcy-Smith, a member of the Blue-Tongue collective, says he likes the relaxed atmosphere bred: "If you're around, you jump in and lend a hand, " he says.

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Kuan-Shu likes their example so much that it named its tutoring arm Blue Magpie Family.

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Gettle likes a 1950s palette, so she chose robin's-egg-blue paint for the main hallway, pale yellow for the kitchen and pink in the dining room.

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But with every dot-com blue chip, there were the dogs as well -- think of the likes of Pets.com and Globe.com.

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She's Brazilian, and she likes to create long, hanging rows of plastic bags in loops, sometimes in Yves Klein blue.

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His own repertoire includes experience in management for Atlantic Record recording artists and founder of several businesses including Blue Ocean Live LLC, a concert booking and promotions company whose clients include the likes of Three 6 Mafia and Wiz Khalifa, as well as a private jet booking brokerage company called JJHC LLC, with impressive clientele that ranges from Justin Bieber to Snoop Dogg.

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