These arguments and evidence are based on the dignity of all human persons and the fact that each individual is created in the image and likeness of God.

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Other assets held by CKX include the rights to the name, image and likeness of Elvis Presley and Muhammad Ali.

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After comparing your body type to thousands of others on record, the tech adjusts the measurements to account for your outer clothing, posture and breathing, then creates a 3-D image of your likeness.

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The partnership is a big win for Mancuso, because she has been able to capitalize off her achievements when many of her peers who participate in Olympic sports are unable to exploit their image, likeness and other intellectual property outside of the Olympics.

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Indeed, our legal system has long recognized that we all have a "right of publicity, " which means that we each have the right to control the use of our name, image and likeness.

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While it's easy to say that the avalanche of junk out there that's sold with an Elvis likeness tends to cheapen the brand image, it's still in CKX's interests to get that business for itself rather than watch it go underground.

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