Especially telling, Ford would not likely run an ad that, based on typically immense research and testing, would ever reach unacceptably divisive levels.
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The results suggested that low-involvement viewers were more likely to have their heads turned by the ad, but high-involvement consumers were more likely to say they were inspired by the less sexual ad.
People with AD are more likely to have an APOE e4 allele than people who do not develop AD.
In other words, the acquisitions ended up increasing and the ad revenue likely declined over all properties.
Without tobacco's agreement, the ad ban likely would not withstand a constitutional challenge on First Amendment rights.
Sightly believes that people are much more likely to click an ad if they see a video first.
With the economy recovering, ad pricing is likely to see a lift across all broadcasters.
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Though YouTube began experimenting with clickable overlay ads on videos last year, users aren't likely to click on any ad that interrupts a video, says Forrester's Andrew Frank.
And (speaking of real estate) which sort of ad is more likely to sell a house nowadays: the newspaper's truncated description with a single, low-resolution thumbnail, or a virtual tour with live mapping services and geographical and geopolitical information with feature comparisons to other properties available?
And as the supply of original scripted content continues to dwindle and ratings fall accordingly, each of the networks will likely be forced to cut ad rates and offer bonus spots or refunds come early 2008, a scenario that could cost them tens of millions of dollars.
As relief efforts continue, companies' motives are likely to be less altruistic, ad experts say.
Other research has shown that the more exposure to a particular ad, the more likely the viewer will want to buy the advertised product.
Ad-skipping is likely to increase, as DVRs flood the mass market thanks to plummeting prices and increased bundling from pay-TV operators seeking a competitive advantage.
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And, just as the early days of computing were born in the garages of Silicon Valley do-it-yourself-ers, data science is likely to develop first in an ad-hoc, hands-on way.
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Given the record audiences for each of the last three championships, CBS is likely to charge even more per ad spot when it hosts the Super Bowl next year.
Regardless, "it's likely to be a very memorable ad, whether it is widely liked or not, and memorability is a prerequisite for an effective ad, " he says, drawing on knowledge of the company's past creative.
On the other hand, if Groupon is wrong and it has to keep spending to attract customers the way it is now, then it will likely never be profitable and those ad dollars will go away anyway.
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And the matter is likely to be finally decided at an ad-hoc committee meeting on 16 July.
The largely ad-supported free service likely will update ads and other graphics elements.
On July 30, Limited Run, which provides software to enable bands and music labels sell physical products like records, said it was closing its Facebook account after finding that some 80% of the clicks it got during a recent ad campaign on Facebook were likely generated not by real people but by bots.
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As expected, the researchers found that the more attentive viewers were, the less likely they were to skip to the next ad.
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Those remaining are struggling to cover the fuel rods with water, using sea water and fire hoses, an ad hoc battle that seems less likely to succeed as each day goes by.
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Similarly, the more cognitive energy the viewer spent on the advertisement, the less likely he or she was to prefer the racier ad.
Bizo, which worked with AppNexus, also found that in terms of clicks to actions, FBX is 2.6 to 8.9 times more efficient, meaning that after people clicked on the ad, they were that much more likely to actually act as the advertiser wanted them to.
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In a second Super Bowl ad, Kia shows how intelligent robots are likely to react if you kick the tires (with cartoonish violence).
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The recent announcement of a deal between Hulu and CBS could bring in some ad revenue for the network but the most likely beneficiary will be the viewer.
It requires a big rise in circulation to offset that drop in ad revenue, and few popular broadsheet papers are likely to get the same boost as the Independent, which has a relatively small and young readership.
Cheung writes in a research note that estimates on Baidu are likely to move lower given increased competition, a weaker than expected ad market and mobilization challenge on mobile devices.
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User engagement for online ads will likely increase over time alongside increased fluidity of information exchange, bringing more ad dollars to high-traffic sites.
Company Transformations: James points out that the online ad business has lots of growth ahead of it and will likely be adopted by more traditional tech companies.
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