It was like any moment you expected some Victorians to wander in with their cups of tea.

NEWYORKER: Escape from Spiderhead

Did you take that new job or accept that promotion because you felt like it was expected, not because it was a good fit for you?

FORBES: Are You Where You Want To Be?

Now you're tacitly expected to perform like a new hire, proving yourself all over again to justify your new salary or position.

FORBES: Magazine Article

The people who come to us for help are just like you and me, but they've found that their choice to drink alcohol has been riskier than they expected.

BBC: Alcohol limits advice 'confusing'

No one is forcing anyone to participate in the program (it's not like you need Apple's permission to make an iPod accessory), and it's completely normal (and expected) for manufacturers to drop a little coin for the licensing rights for a logo or to pay for the certification process, but a 10% cut?

ENGADGET: Apple wants a 10% cut of all Made for iPod accessories