"We like to think we always have the right answer, and sometimes I do, but here's the difference in terms of change of mind-set: This is their system that we're observing, that we're helping them validate, " said Lt.

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Another thing we parents need to do with our kids, and sometimes this sounds like platitudes, but most of us have a story like this in our own life.

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"I like to think of us as a premier sports performance company and we do really extreme product development -- and sometimes the products we develop are unique and it requires somebody in what we call 'the front row' to explain to the masses that this is the best, " Baden said.

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