On the other hand, the browser-based Quick Hit evolved from a more recent branch in gaming evolution, utilizing business models pioneered by Facebook games like FarmVille and mass-multiplayer online role-playing games like World of Warcraft.

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Collectively, movie-based games have not been as popular as Electronic Arts' (nasdaq: ERTS - news - people ) sports-based titles or role-playing titans like World of Warcraft, made by Blizzard Entertainment, a unit of Vivendi (other-otc: VIVEF - news - people ).

FORBES: If You Want To Raise Cash, Get Brash

Millions of people are committed to MMORPGs, or massive multiple online role-playing games, like World of Warcraft or EVE Online, in which they interact online with one another to slay dragons or shoot spaceships.

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Massively multiplayer online role-playing games (MMORPGs) like World of Warcraft made gaming in chat rooms seem antiquated.

CNN: The good ol' days of AOL chat rooms

Grandparents, like Mr. Fertelmes, are increasingly playing a bigger financial role in the lives of their grandchildren.

WSJ: Grandparents Helping More with Family Expenses

Warren Spector has established himself over his illustrious career as one of the visionaries behind innovative role-playing games (RPGs) with titles like Ultima Underworld, System Shock and Deus Ex.

FORBES: Connect

The new ECB scheme has a chance of playing this role, because, unlike the European rescue facilities like the European Stability Mechanism, the purchases are not limited in advance.

BBC: The ECB puts a sting in the tail