Job Spetter dresses for work like any 24-year-old might dress for a Saturday afternoon:jeans, T shirt, sneakers.

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The company's back-to-basics strategy has helped win back formerly disillusioned customers who had strayed after the company began introducing trendy lines without much regard for its 34-year-old core business of blue jeans and other simple clothing staples like khakis and cheap shirts.

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In his first outing as a national political figure, Mr Ryan looked like his old self: a sinewy, genial figure who charmed the crowds in a checked shirt, jeans and cowboy boots.

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