High-profile players like Hong Jin Ho are well aware that their game has become big business.
CNN: Superstar gamers hot property
Names like Hong Jin-Ho -- or "Thunder Zerg, " as he's known in cyberspace -- are sponsored gamers who are paid to play.
Similar to what Americans do at Amazon.com (AMZN), Chinese consumers are buying everything from Jin Yong novels to Lenovo laptops on sites like E-Commerce Dandang (DANG) and SINA Corporation (SINA).
FORBES: Where The Chinese Are Shopping
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