There's a high gloss that feels like it's laying everything down, like a TV actor with not a hair out of place.

NPR: Kate Bush Returns with 'Aerial'

Such terms gloss over the fact that, just like the pipes that carry water, the tubes that carry bits are reliant on old-fashioned, low-tech spadework, human contact and the geographical reality in which all that exists.

ECONOMIST: How the internet works

Financial advertising is a staple for many advertising agencies and unsurprisingly financial ads for brands like Chase and Capital One to Edward Jones and Fidelity gloss everything from Forbes to the New Yorker and across national TV networks.

FORBES: More Financial Advertising Is Coming