Irksome, repetitive purchases, like dishwasher detergent or panty hose, would be reordered from a menu that remembers what brands the viewer bought before.

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The world's largest consumer goods company, whose products like Tide detergent and Gillette razors are in 98 percent of U.S. households, in recent years has lost business to competitors as it grew too fast overseas and kept prices high.

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Dragon also returns new research meant to benefit scientists trying to improve the shelf life of consumer products like toothpaste and laundry detergent.

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Part of the reason is that the chain is selling more unit-dose laundry detergent, like Tide Pods, which have a profit margin up to 5% lower than liquid laundry for retailers.

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Enzymes can also replace less desirable ingredients in detergent formulas, from potentially toxic chemicals to expensive petrochemical ingredients like surfactants.

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Like others in the business, she washes dog hair several times with a detergent before spinning it into yarn.

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