Springsteen has been faulted for taking himself too seriously, and the microworld around him takes him so seriously that to an outsider it can occasionally seem like a cocoon of piety.

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The cabin felt like a design cocoon of fine materials, leather, metals and woods.

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"It's almost like being in a cocoon, " says James Dahl, partner at hedge fund Rock Creek Capital.

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The airline considered putting the couches across the four seats in the middle of the 777-300 coach cabin, but people in the tests preferred three seats on the side, where they felt less exposed and more like they were in a private cocoon.

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"It's like a butterfly going back into the cocoon and becoming a caterpillar again, " he said.

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The movie is like a butterfly half out of its cocoon, emerging with many fond looks back to the protective walls.

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Unlike VR goggles like the Oculus Rift, putting on the Cast AR doesn't cocoon you in another world.

ENGADGET