Director Scott Hicks ("Shine") bathes the whole show in an amber halo that makes the Deep South look like an antiseptic shampoo commercial and shies away from anything that might be dramatically sticky, complex or even halfway interesting.
There was a big research phase, talking to people I know or was introduced to, like Gary Vaynerchuk, Deanna Zandt, Eric Ries, Amber Rae at the Domino Project, and Tim Ferris.