Mention wine tasting to a San Francisco visitor and bucolic scenes of rolling vine-covered Napa Valley hills swirl like a ruby red in a crystal glass.

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Along the top edge, you'll find the e-ink display and a two-way power switch -- slide it to the left and Ruby behaves like a secure hotspot, slide it to the right and it's a public access point.

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Ignatius Huggeford in florid script, has a perfectly ordinary brass movement, except for the enormous ruby incongruously affixed to it, like a flamboyant hood ornament on a Honda Civic.

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While the priciest Tiffany and Cartier pieces tend to be understated, Bulgari's designs shout--like a necklace with 84 carats of ruby and 674 carats of emerald beads, embellished with diamond-set rondelles.

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At one of the bashes, the birthday granny wore a ruby- and diamond-studded necklace so big that one party-goer described it as looking like a bib.

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