Everything was a success, and within a week and a half I felt like a brand new person!
Why put capital into a factory when you can put it into something much more valuable like a brand?
But that Sunday it started like a brand new vehicle, and purred as if ready to transport the Queen of England!
He is willing to pay for intangibles, like a consumer brand name or a newspaper monopoly, provided those assets throw off "owner's profits"--cash that can be extracted from a business after necessary capital outlays are paid for.
The tennis player would seem at first glance to be a spokesman more suited to endorsing a sports brand like Nike or Adidas, rather than a casual-wear brand like Uniqlo.
Benson and Weber (the team sounds like a cigarette brand) explored how the military might domestically apply its concept of full spectrum operations, which cover everything from all-out war to counterinsurgency and nation-building.
FORBES: How the U.S. Military Would Crush a Tea Party Rebellion
"We found a great partnership with a brand like Lotus which has a huge history in Formula 1, " Lotus chairman Gerard Lopez said.
Still, you would think that Hong Kong would go to say a Hong Kong-born label like Shanghai Tang, a brand that patterns itself after Ralph Lauren, for its uniforms.
FORBES: Who Will Be The Best Dressed Athletes At The London Olympics
It's like a well known brand of lager - it can reach parts of the world that others cannot.
If it sounds like a novel way to promote a brand, it is.
FORBES: Want To See What Marketing Innovation Looks Like? Go Inside Converse Rubber Tracks With Us
Thinking like a true challenger brand back in the 1960s, The Pepsi Generation was the theme of an advertising campaign for Pepsi.
Since then, Benetton has been relatively quiet on the global stage for 20 years and this front foot forward attitude from a can do brand like Benetton defines them as a self styled maverick with great strengths from racing cars and fashion through to a phalanx of good deeds in conscious commerce that is matched by little tolerance for tedium.
Lowden explains that for a large brand like Pepsi, turning the product around in a short time is relatively easy.
FORBES: PepsiCo's NFL Partnership Helps the Brand Achieve $66 Billion in Sales Annually
The game launches on Thursday, and the participation of a major brand like the NFL here means this will be a closely watched experiment of how successful the online business model Quick Hit uses will be.
Conversely, a prestigious brand like BMW could miss the Top 10 by being a little more permissive, without endangering its high-end image in the long run.
FORBES: Volvo Buyers Have The Highest Credit Score, Surprisingly
If you stumble across a product you like say, a particular brand of mobile phone or a new restaurant chain then it might be reasonable to assume that others will feel the same way.
The growth of engagement activities like games would give a brand deeper data on customer behaviour.
We then analyzed results to understand how a brand like ours would benefit the most.
Adding a brand like Aston Marton to their portfolio will position them right up there.
She would occupy it only long enough to emerge like the phoenix, a brand-new version of herself.
When the generics come, sales vanish--and even a brand like Claritin or Prilosec loses much of its value.
Conine believes there still is no vertical brand like a Zappos or Diapers.com, particularly online sales of home goods.
FORBES: Targeting A $500 Million Year, CSN Stores Builds Out Home Goods Vertical
For Bara, this new world of social dynamism is all about context and the experience a brand like GoldieBlox can deliver.
FORBES: Beauty, Brains and Business: Engineering Girls for a Man's World
And when you have to restructure a brand like we did, you cannot restructure the whole world at the same time.
It could be something simple like deciding to merge a brand.
Getting and using the right data help to make a brand like ours more reliable than whatever pops up first as you type a few keywords.
Mr. Horvath: We realized that fans around the world weren't seeing us as a plush-toy company but as a brand like Paul Frank or Hello Kitty.
WSJ: How Did Those 'Ugly Dolls' Come to Be? Their Creators Explain
By collaborating with an established American carmaker, says Uludag, Chery will quickly learn lessons that otherwise would have taken years, like how to nurture a brand in the U.S. or build a dealer network.
应用推荐