What really sets LightUp apart is the aforementioned AR app.

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LightUp even offers an Arduino-compatible microcontroller block to help kids start coding -- clip the programming wand to the block, hook it up to your computer, and away you go.

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There are plenty of kits out there designed to help kids learn the ins and outs of electronics, but LightUp hopes to stand out from the crowd with not just easy-to-use building blocks but an accompanying augmented reality app as well.

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