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Investors in Milpitas, California-based Pliant include Arcturas Capital, Divergent Ventures, Lightspeed Venture Partners and Menlo Ventures.
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Investors in Skyfire include Matrix Partners, Trinity Ventures, Lightspeed Venture Partners, Verizon Ventures, and Panorama Capital.
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Representatives from U.S. Venture Partners and Lightspeed Venture Partners, also an investor in the company, could not be immediately reached for comment.
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"This isn't exactly a massive backlash, " says Jeremy Liew, a partner with Lightspeed Venture Partners, which has invested in several Facebook application developers.
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Other investors include Norwest Venture Partners, which led the round, and existing investors Opus Capital, Walden International, Genesis Partners, Vertex Venture Capital and Lightspeed Venture Partners.
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Lightspeed Venture Partners is anchoring the fund, with investors including Rothenberg Ventures, The Bitcoin Opportunity Fund and Ben Davenport, all of which have invested previously in Bitcoin companies.
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Investors: Rick Thompson, Lightspeed Venture Partners and Norwest Venture Partners.
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Lightspeed Venture Partners owns 11.5%.
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In an article earlier this summer on PandoDaily, titled Celebrities Will Drive the Next Wave of eCommerce, Jeremy Liew, a seasoned e-commerce investor from Lightspeed Venture Partners, argued that the pervasiveness of social media creates an opportunity to take celebrity endorsement from mere brand association to a direct acquisition mechanism.
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Rowe Price and Institutional Venture Partners and existing investors Lightspeed Ventures Partners and Amazon.com.
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