Because such extreme transformations can be intricate to execute, collaboration among floral designers, creative directors, lighting experts and furniture providers is necessary.

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But the US will start banning the traditional bulbs from the start of next year and a very vocal opponent is Howard Brandston, one of the most respected lighting experts in the world who was asked to redesign the lighting of the Statue of Liberty as part of the 1986 restoration.

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With a few notable exceptions, traditional lighting manufacturers are not software experts.

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The company has hired experts in each category, such as lighting or rugs or even vintage books.

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