New commercial lighting typically uses 80 to 90% less electricity.

FORBES: Information Technology Has Created a New Electric Demand Paradigm

But energy efficiency has been a growing priority for commercial builders, according to Jose, who expects lighting controls to become more commonplace in commercial properties over the next five years.

FORBES: New Partnership Aims To Make LEDs Cost Competitive

So someone at Cars.com green lighted the agency to spend millions of dollars to air this commercial AFTER green lighting how much money to actually create and produce it.

FORBES: Advertising Has Come A Long Way, Baby - Or Has It?

As we approach price parity with traditional lighting, any remaining barriers for commercial and consumer adoption should continue to diminish, and we believe the rate of adoption will accelerate.

FORBES: LEDs: Lighting The Way To Major Energy Savings

Orion is an energy management company with a focus on high efficiency lighting systems and alternative energy system integration in commercial buildings.

FORBES: Orion Energy Systems Triples Share Buyback. I'm Buying, Too

Solid-state lighting as an industry is actually fairly young, with commercial production of white light LEDs first starting less than 20 years ago.

FORBES: How Silicon Will Spur A Boom In Solid-State Lighting

The forum's founding members are all involved in advanced technology and solutions associated with the Internet of Things, including commercial infrastructure monitoring, energy-saving street lighting, home automation, energy monitoring and low power radio technology for sensors.

ENGADGET: ARM forms UK group to foster an Internet of Things, put 50 billion devices online by 2020

In the United States, artificial lighting accounts for roughly 40% of the energy consumed annually by commercial buildings.

FORBES: The Case for Keeping the Lights On