They were spotted by The Charlatans drummer Jon Brookes and his business partner Ian Light who signed them up to their record label.

BBC: The Carpels

Wines that are 7 percent to 14 percent alcohol by volume may list alcohol content or put "light" or "table" wine on the label.

NPR: Are Nutritional Labels Coming On Alcoholic Drinks

So interested that the band is now signed to label One Beat Records that was started by Jon Brookes and Ian Light in 2010.

BBC: The Carpels

In an innovative twist on the traditional e-commerce formula, Light in the Box leverages those Chinese factories to churn out lower-cost private label products made precisely to customer specifications.

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