In October, the Lytro Light Field Camera will be available through United States retailers Target.com, BestBuy.com, Amazon.com and at the new CityTarget stores in Chicago, downtown Los Angeles, San Francisco, Seattle and Westwood, Calif.

ENGADGET: Lytro light-field camera hitting Amazon, Target and Best Buy sites next month

As of a fresh firmware upgrade, the light-field camera is much friendlier to demanding shooters.

ENGADGET: Lytro camera gets manual controls, new colors and accessories for exacting light-field fans