There's a light at the end of the tunnel for sufferers, however -- one that doesn't require light-box therapy (see: right) or moving to Bermuda.
ENGADGET: Nothing quite as SAD as a phone without LEDs Mobile
We've just swooped our way through the Fulton Innovation stand here at MWC and found, sat next to the familiar light-up cereal box, a peculiar version of the Verizon LTE network-riding LG Revolution.
In an innovative twist on the traditional e-commerce formula, Light in the Box leverages those Chinese factories to churn out lower-cost private label products made precisely to customer specifications.
FORBES: Beijing Startup Builds On Shoulders Of Giants To Go Global And IPO From China
Subjects stared into a light box containing light-emitting diodes (LEDs) for 60 minutes in each experiment.
And his four-year-old startup Light in the Box is a good example.
FORBES: Beijing Startup Builds On Shoulders Of Giants To Go Global And IPO From China
The just-unveiled Media Player 7 handles most audio and video formats, is an MP3 jukebox for recording, organizing and playing music, and has enough advanced features to take on the competition - including a 10-band equalizer, a psychedelic light-show that pulses in time to the music, and appearance-changing "skins" that turn the gray box into things like the big green head pictured.
Bacteria-free animals spent significantly more time in the light box than their bacterially colonized littermates.
Special exhibits are housed in Rem Koolhaas' high-tech "black box" structure, which allows no outside light to penetrate.
Custom shops can cut out logos on the side and light them with neon rope lights, add blue-green LEDs to the fans inside or give the box a custom paint job.
Al Terrile, a 69-year-old retired Southport resident, stocked up on batteries, a box of firewood and a light at the hardware store.
As Light in the Box moves toward going public in the U.S. at a time when few venture-backed Chinese companies are getting out of the gate, it helps to have a strategy that Wall Street can grasp.
FORBES: Beijing Startup Builds On Shoulders Of Giants To Go Global And IPO From China
In two of the trials, the box was dark for 12 minutes and then illuminated for 48 minutes with either long-wavelength red light or short-wavelength blue light directed at the subjects' corneas. (Light color is determined by its wavelength.) The box was dark in a control experiment.
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