The market is finally nearing the point where people who don't need to sell for financial reasons are starting to consider a move for lifestyle-related reasons, he says, such as a growing family that would be more comfortable in a larger home.
In summer 2008, he turned down a move to Manchester City in favour of move to the San Siro, but he failed to reproduce his Barca form for Milan, with his high-profile party lifestyle regarded as one of the main reasons.
So the two big reasons are making a dent in a costly bad lifestyle choice and saving money for the health care system by hiring tobacco-free employees.
The main reasons for early sellouts seem to be short cycles of venture capital, and the significant change in lifestyle for first time founders after a sale.