You see, even a company that breaks the norm by installing speedometers the size of Shaq's face is stuck on an antiquated lifecycle model that no longer makes sense.

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Building Security In Maturity Model (BSIMM) is a secure software development lifecycle model that grew out of scientific observations around software security practices at nine companies ranging from Adobe to Google, and Wells Fargo back in 2009.

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It explains each major step in that development lifecycle and does so through a visual framework called the business model canvas.

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And if the automaker had a seventh model in its lineup, he says, then a seven-year lifecycle for each vehicle would work perfectly.

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