While elevated iodine has been most widely reported, its 8-day half life is very short, and iodine tablets offer good protection from the primary long-term health risk: thyroid cancer.

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The 23-year-old's biggest obstacle is that "the shelf life for the average consumer is very, very short, " according to Bob Williams, chief executive of Evanston, Ill.

FORBES: Magazine Article

Now in the last years working in public health and seeing the benefit from delivering and managing health improvement programmes, it is short sighted to cut the very services that make life changing impacts.

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