Garanti Pension and Life used Microsoft Dynamics CRM to establish a 360-degree customer view and streamline key processes, which, in turn allowed them to reduce customer service resolution times by 75%, improve sales efficiency by 25%, and ultimately increase the average customer contribution rate by 43%.

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"We look at behavior and what's going on in the person's life, the social dynamics and what are the personality issues that make that person think acting out dangerously is a way to handle their problems, " said Mary Ellen O'Toole, a former FBI special agent and criminal profiler.

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"What we're learning is how storms evolve in this part of the region... their dynamics, their life-cycle, their internal characteristics that are unique to this region, that have never really been observed before by radar, " he said.

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If you actually bring it to life then that just changes the dynamics of that whole learning experience.

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But unlike "Womenomics, " the 2009 book by Claire Shipman and Katty Kay, "Seven Pearls" isn't as much about workplace dynamics as it is about life outside the shop or office.

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