Theaters across the world were invited to stage the works over a one-week period without having to fork over licensing fees.

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There will now be a 28-day consultation period, ending on 17 July, followed by a licensing committee hearing which has been "pencilled in" for four days before the festival is due to open.

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The price potential buyers are willing to pay will depend largely on whether the broadcasters are willing to continue licensing current seasons of their TV shows to the site for a long period.

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Ocado saw its shares jump 24.5% in the first hour of trading, after it reported a strong rise in sales over the Christmas and New Year period, on top of news about a possible technology-licensing agreement with Morrisons.

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As with the original phone alliance, other companies that contributed to Google Television are required, after a certain period, to offer their intellectual property efforts up for open source licensing, meaning others can mix and match their own devices down the road.

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