And in October it licensed its name to be used on consumer digital cameras, pocket video cameras, and portable projectors.

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Maybe one of them will decide to buy an apartment from someone to whom Mr. Trump has licensed his name.

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Since 2005, Christie's has licensed its name to a domestic Chinese auction firm but doesn't own a stake in the venture.

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It took on Willie Nelson as a director when it licensed his name for "Bio Willie" (he gets a royalty of a penny a gallon).

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In her most savvy business move, Taylor licensed her name to Elizabeth Arden and came out with several perfumes, including Passion, White Diamonds, and Black Pearls.

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Also, Gloria Vanderbilt, part of the well-known Vanderbilt family and a Broadway actress, was one of the earliest developers of designer blue jeans in 1970s when she licensed her name.

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Jack Daniels licensed its name for use on a mustard, which is no big hit and may be poisoning the name of a high-class liquor with images of hot-dog stands.

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He licensed his name to mass-market frozen foods.

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To the East, he's licensed out his name to eight brasseries in Japan.

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It then branched into providing a digital sound system for theaters and homes, which is licensed under the name THX , after Lucas' first movie.

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The game seems to have been an officially licensed NRA product, but that might just mean that the developer had the rights to use the NRA name.

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