The historic achievement set off a flurry of buying activity of Danica-themed licensed merchandise.
FORBES: Danica Patrick Merchandise Flying Off Shelves Since Winning Daytona 500 Pole
Sports fan metrics like these always correlate highly with viewership and purchase of licensed merchandise.
That decision was largely based on the assumption fans would have bought licensed merchandise and attended games no matter what logo the Ravens used.
The overall team rankings correlate very, very highly with TV viewership, and more importantly, sales of licensed merchandise, a behavioral measure where fans vote with their wallets.
But he is the university equivalent because the football program is like a wholly owned subsidiary, and Fisher manages an operating division that generates millions in cash receipts from ticket sales, royalties from sales of licensed merchandise worldwide, and goodwill affecting future enrollment and alumni donations.
FORBES: The Jimbo Fisher Contract Is Exhibit A For Student-Athlete Hypocrisy
The Go Daddy girl is the top-selling NASCAR driver since Sunday on Fanatics.com, one of the largest online retailers of officially licensed sports merchandise.
FORBES: Danica Patrick Merchandise Flying Off Shelves Since Winning Daytona 500 Pole
The subject's popularity extends to the sale of licensed sports merchandise.
George and his team have built Star Wars into one of the most successful and enduring family entertainment franchises in history, as well as one of the best selling licensed character merchandise brands in the U.S. and around the world.
ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies
In late October, when Notre Dame was 6-0 and slotted 5th in the AP poll and BCS standings, it was ranked as the second-best selling school in the country on Fanatics.com, one of the largest online retailers of officially licensed sports merchandise.
FORBES: Notre Dame Merchandise Flying Off Shelves Prior To BCS National Championship
Trade publication The Licensing Letter today released its second annual list of the best-selling licensed entertainment character merchandise, based on 2011 retail sales in North America.
FORBES: Disney Princess Tops List Of The 20 Best-Selling Entertainment Products
应用推荐