Here are some pros and cons to leaving the Nike powerhouse for the Chinese-based Li-Ning brand.

FORBES: Pros and Cons: Is Dwyane Wade Leaving Jordan Brand for Li-Ning?

So forget fundamentals and cash flow when the Internet stock has a brand name like Li behind it.

CNN: Playing the IPO Game

When asked why this initial investment in the US failed, Craig Heisner, vice-president of digital operations, explains: "I don't think the original plan adequately presented the heritage of Li Ning as a major Chinese brand founded by a famous Olympian who rose to the top".

BBC: Viewpoint: Why do so few Chinese brands go global?

Word began to spread last month about Dwyane Wade leaving Jordan Brand for Chinese-based Li-Ning, which carried its pros and cons.

FORBES: Russell Westbrook Joining Jordan Brand is a Smart Move

Multiple rumors and reports began surfacing across the Internet late Thursday and early Friday that Dwyane Wade would be leaving Jordan Brand for Chinese Sportswear company Li-Ning.

FORBES: Pros and Cons: Is Dwyane Wade Leaving Jordan Brand for Li-Ning?

E-commerce will enable Digital Li Ning to shape American consumers' perception of the brand throughout the entire buying process.

BBC: Viewpoint: Why do so few Chinese brands go global?

If Geely, China's largest and brashest privately owned carmaker, succeeds in acquiring such a respected brand it would be a testament to the extraordinary ambition of its chairman and founder, Li Shufu, the self-styled Henry Ford of China.

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