Unlike its first foray into the US market, Digital Li Ning is solely an e-commerce store without any physical retail outlets.

BBC: Viewpoint: Why do so few Chinese brands go global?

E-commerce will enable Digital Li Ning to shape American consumers' perception of the brand throughout the entire buying process.

BBC: Viewpoint: Why do so few Chinese brands go global?

Alleged visionaries like Li sometimes luxuriate in their media-created image and run the risk of losing sight that not everyone is e-nergizing themselves at the same speed.

CNN: ASIANOW - TIME Asia | Asia Buzz: NOW or Never!